Analytics Setup

Analytics Setup You Can Trust Make Decisions On Scale Spend With

Broken tracking leads to confident, wrong decisions. We configure Google Analytics 4, Tag Manager and Search Console properly, with the events and conversions your business actually needs to measure, then test every one on live traffic before sign-off.

The Basics

Why Most Analytics Installs Are Quietly Wrong

Almost every website has analytics installed. Far fewer have it configured. The tag was pasted in years ago, GA4 was migrated with default settings, a form plugin fires its own events, and nobody has checked whether a completed enquiry is counted once, twice or not at all.

The result is data that looks authoritative and is not. Marketing spend gets shifted on the basis of conversions that double-count, SEO gets judged on sessions that include your own team, and the one number the business actually cares about, revenue by source, is not tracked at all. A correct setup takes days and protects every decision made on the data afterwards.

Common problems we find on audit

Feeds Optilinko and your dashboards

Clean GA4 and Search Console data is what our SEO analytics dashboards and Optilinko rank tracking are built on. Setup is the foundation; everything we report afterwards depends on it.

What You Get

What We Configure

GA4

Google Analytics 4

Property and data streams set up, enhanced measurement tuned, event naming cleaned, data retention and filters configured.

Tags

Google Tag Manager

A tidy container with documented tags, triggers and variables, so the next person can understand it without guessing.

Goals

Conversions and key events

Forms, calls, chats, purchases and sign-ups tracked as the conversions they are, each fired exactly once.

Revenue

E-commerce and value tracking

Purchase, revenue and product data for stores, and lead values for service businesses, so reports speak in money.

Search

Search Console

Verification, sitemap submission, linking to GA4, and a check that the property covers every variant of your domain.

Consent

Consent and privacy

Tracking configured to respect your consent setup, with consent mode where required, and advice for each market you serve.

Choosing Your Scope

Audit, Fresh Setup or Migration?

Where you start depends on what is already installed.

Audit and Repair

Fix what you already have

We review the existing GA4, Tag Manager and Search Console setup, document every problem, and fix them without losing your history. The most common starting point.

Fresh Setup

Start clean

For new sites, or installs so tangled that repair costs more than rebuilding. A measurement plan first, then a configuration built to it from scratch.

Migration or Replatform

Keep tracking through change

Moving to a new platform, domain or checkout is where tracking usually breaks. We map every event before launch, verify on staging, and confirm on live so no data is lost.

Why It Matters

Every Marketing Decision Rests on This Data

If conversions double-count or forms never fire, every report downstream is wrong, and every budget shifted on the basis of that report is wasted. A few days of correct setup protects every dollar and pound you spend on marketing afterwards.

01

Audit

Review current tags, events, filters and data quality, and list every issue with its impact.

02

Plan

Agree a measurement plan tied to business goals: what counts as a conversion, and what it is worth.

03

Implement

Configure GA4, Tag Manager and Search Console to the plan, on staging where possible.

04

Validate and document

Test each event on live traffic, confirm data flows into reports, and hand over documentation.

Works Alongside

What Clean Data Makes Possible

Turn clean data into dashboards and monthly decisions.

Test and improve conversion with data you can trust.

Scale ad spend only once conversions are tracked correctly.

Tracking setup and technical health are usually audited together.

Tracking designed into a new build from day one.

Setup is included in every full programme.

Good to Know

Analytics Setup Questions, Answered Straight

Most sites have analytics installed; far fewer have it configured correctly. We audit first and only recommend changes that fix real problems. If your setup is clean, we will tell you.

GA4 stores and reports the data. Tag Manager is the container that decides what gets sent to GA4, and to any other tool, without editing your site code each time. A good setup uses both.

Yes. We configure tracking to respect your consent setup, implement consent mode where required, and advise on requirements for each market you serve.

Typically one to two weeks including testing, depending on site complexity and how many tools need connecting. Migrations are scoped to the project timeline.

Audit-and-repair and fresh setups are quoted after your free tracking health check, based on site complexity and the number of conversions to track. Setup is included in every agency plan, which start from $1,500 per month.

Yes. Click-to-call events are tracked directly, and call tracking or chat platforms can be connected through Tag Manager so they appear as conversions alongside forms.

No. Audit-and-repair work keeps your existing property and history. A fresh setup runs alongside the old one until you are confident, so nothing is lost.

Next Step

Make Sure Your Numbers Are Telling the Truth

Your free tracking health check reviews GA4, Tag Manager and Search Console, lists every problem we find and what it is costing you, delivered within 48 hours.

Claim Free Marketing Audit