SEO Training

Online SEO Training for Teams Who Want to Own Their Growth Run SEO In-House Judge Any Agency With Confidence

Not every business wants to outsource SEO forever. Our live online training gives marketers, founders and content teams the practical skills to plan, execute and evaluate SEO themselves, using your own website as the classroom.

Who It Is For

Who Should Take SEO Training?

Most SEO courses teach theory to strangers. Ours is delivered live, to your team, on your site. That changes who it is useful for: marketing managers who need to brief and judge agencies, founders who want to stop guessing, content writers who want their work to rank, and agency staff who need to deliver SEO for clients without hiring a specialist.

You do not need a technical background. You need a website you care about, a few hours a week during the course, and the willingness to apply what you learn between sessions. We handle the rest, including plain-language explanations of the parts that usually sound intimidating.

You will leave able to

Practise on Optilinko

Every trainee gets access to our SEO intelligence platform during the course, so keyword research, rank tracking and site audits are practised on real data from your own site, not screenshots.

Curriculum

What the Training Covers

Six modules, delivered live, each with an exercise you complete on your own website before the next session.

Module 1

How search works

Crawling, indexing and ranking explained without jargon, and the handful of things that actually move results.

Module 2

Keyword research and intent

Finding the terms your customers use, judging difficulty, and mapping keywords to the pages that should rank for them.

Module 3

On-page optimisation

Titles, headings, structure, internal links and content briefs your writers can follow every time.

Module 4

Technical foundations

What breaks crawling and speed, how to recognise it, and how to brief a developer to fix it.

Module 5

Local and authority

Google Business Profile, listings, reviews, and how links and mentions build trust over time.

Module 6

Measurement and reporting

Reading Search Console, GA4 and rank data, and building a monthly report that ties SEO to leads.

Choosing a Format

Training, Agency or Both?

We are honest about which fits, because the wrong one wastes your money.

Training Only

Build the skill in-house

Best when you have someone with the time to apply what they learn every week. Cheapest over the long run, slowest to first results while the team ramps up.

Agency Only

Let us run it

Best when nobody on the team can own SEO and you need results this quarter. Fastest to impact, with a dedicated strategist and live reporting.

Train and Transfer

We run it while your team learns

The most common choice. We deliver the programme from day one and train your team alongside it, then hand over work gradually as they are ready. No gap in results.

Why It Matters

Skills Compound. Tactics Expire.

Algorithms change every year. A team that understands the principles adapts; a team that memorised tactics starts over. Training pays back every month your people spend less time guessing and more time on work that ranks.

01

Assess

A short call to understand your team’s level, tools, industry and what you need SEO to do for the business.

02

Tailor

We shape the six modules around your site and market, so every example is one your team will recognise.

03

Deliver

Live online sessions with hands-on exercises, questions answered as they come up, and homework reviewed before the next module.

04

Support

Recordings, templates and a follow-up session a few weeks later, once your team has put the work into practice.

Works Alongside

Services Your Trained Team Can Direct

Let us do the heavy research while your team learns to use it.

Dashboards a trained team can act on every month.

Hand the technical fixes to us while your team owns content and strategy.

The done-for-you option, with or without training alongside.

See how we optimise pages, then do it yourselves.

Local visibility for trainees running a location-based business.

Good to Know

Training Questions, Answered Straight

Marketing teams, founders, content writers and agency staff who need practical SEO skills. We adjust depth to the group; no technical background is required.

Live online sessions, with recordings provided afterwards so your team can revisit the material. Exercises are done on your own website between sessions.

Six modules, typically delivered over three to six weeks depending on your team’s availability. We agree the schedule during the assessment call.

Pricing depends on group size and how much tailoring your industry needs. It is quoted after the assessment call, and it can be combined with an agency plan at a reduced rate.

Yes. Many clients have us run SEO while their team learns, then take work in-house gradually. There is no gap in results while the team ramps up.

Yes. Every trainee uses Optilinko during the course for keyword research, rank tracking and site audits on real data.

For many businesses, yes, especially for on-page work, content and reporting. Technical fixes and link building often stay with a specialist, and your team will know exactly how to brief and judge one.

Next Step

Build SEO Capability Inside Your Team

Tell us about your team and your site. We will propose a training plan, and your free audit shows exactly what the first exercises should fix.

Claim Free Marketing Audit