Social Media Marketing

Social Media Marketing That Turns Attention Into Customers Followers Into Enquiries Ad Spend Into Revenue

Followers are not the goal; enquiries and sales are. DGSOL plans, creates and manages your social presence, runs paid campaigns that reach the right people, and optimises the pages they land on so the attention you earn actually converts.

The Basics

What Does Social Media Marketing Actually Involve?

Social media marketing is three jobs that most businesses split across three vendors. Organic management builds a presence people trust over time. Paid advertising puts your message in front of the right audience this week. Conversion optimisation makes sure the page they land on turns the visit into an enquiry or a sale.

Run separately, they pull against each other: the post says one thing, the ad promises another, and the landing page was built by someone who never saw either. We keep all three in one team so the message, the targeting and the landing experience point the same way, and the reporting shows the whole journey, not three disconnected dashboards.

Platforms we work on

Content produced with IntellieWrite

Our in-house creative team drafts captions, ad copy and visuals with IntellieWrite, our AI content platform, then edits every piece by hand. Faster production, consistent voice, and nothing goes live without your approval.

Services

Organic, Paid and Conversion Under One Team

Each service works alone. Together they cover the whole journey from first impression to completed purchase.

Content strategy, creation, scheduling, community management and reporting for the platforms your audience uses.

Google, Meta and LinkedIn campaigns built to maximise qualified leads and return on ad spend, with landing pages and tracking included.

Research, testing and landing page improvements that lift the value of every visit your social and paid work produces.

Where to Start

Organic First, Paid First, or Both?

Depends on how fast you need results and how much you can invest. Here is how we advise.

Organic First

Build the presence, then amplify

Right when budget is tight or the brand is new. Consistent content builds trust and gives you proven posts to promote later. Slower to leads; cheapest per month.

Paid First

Leads this month

Right when you need pipeline now and have a clear offer. Campaigns can produce enquiries within days. Costs stop working the day you stop paying, so organic should follow.

Both, Sequenced

Paid for speed, organic for durability

The most common recommendation. Paid campaigns generate leads while organic content and conversion work build the asset that keeps producing after the ads pause.

Why DGSOL

Why Brands Hand Their Social and Paid Media to DGSOL

Most agencies separate the people who post from the people who buy ads from the people who own the website. We keep them in one team, so the message, the targeting and the landing experience all pull in the same direction, and one strategist answers for the result.

01

Audit

We review your channels, competitors, past campaigns and landing pages to find what is and is not working, within 48 hours.

02

Plan

A channel strategy with audiences, messaging, content pillars and budget split agreed with you.

03

Launch

Content and campaigns go live in weekly sprints with creative refreshed as the data comes in.

04

Optimise

Spend shifts to what converts, landing pages are tested, and results are reviewed with you monthly.

Good to Know

Social Media Questions, Answered Straight

Social media marketing is using platforms like Facebook, Instagram, LinkedIn and TikTok to reach and convert customers, through organic content, paid advertising, community management and the landing pages that turn attention into enquiries and sales.

Facebook, Instagram, LinkedIn, TikTok, X and YouTube for organic and paid, plus Google Ads for search and display. We recommend platforms based on where your buyers are, not where it is easiest to post.

Yes. Copy, graphics, short-form video editing and ad creative are produced by our in-house team, drafted with IntellieWrite and finished by hand, with your approval before anything goes live.

Management fees are quoted by platforms, content volume and campaign scope after your free audit, and are separate from what you spend on the ad platforms. Social is included in our agency plans, which start from $1,500 per month.

Live dashboards show reach, engagement, leads, cost per lead and revenue where tracking allows, with a monthly review call. Vanity metrics are shown, but decisions are made on enquiries and sales.

We recommend a budget based on your goals and market during the free audit. There is no fixed minimum, but campaigns need enough spend to learn; we will tell you honestly if a budget is too small to work.

You do. We work inside your accounts so you keep full history and control.

Next Step

Find Out Where Your Social and Paid Media Is Leaking Money

Your free audit covers your channels, ad accounts and landing pages, with a recommended starting point, delivered within 48 hours.

Claim Free Marketing Audit